by Asyraf Bustaman

Landskap Malaysia and Tropical Rainforest Conservation & Research Centre (TRCRC) were invited to take part in the 11th World Islamic Economic Forum at the Kuala Lumpur Convention Centre from 3rd – 5th November 2015. Programmes held by TRCRC during the forum was a panel discussion titled  Forest The New Economy, an electronic book launch, the 3313 launch and a press conference and Business Exchange session which involved a three-minute pitch to the public on our sustainable ventures. Our Patron, YABhg Tun Abdullah Ahmad Badawi, launched Landskap Malaysia’s electronic book (e-book), “Nature’s Medicine: A Collection of Medicinal Plants from Malaysia’s Rainforest; Volume One (a) Weeds”. This e-book introduces 33 valuable medicinal plants that are picturesquely presented and features the health benefits of these medicinal herbs and plants as reference material for interested special groups.



Forest The New Economy is a special programme where we held a forum on forest conservation and the economic value of the rainforest. With the alarming rate of deforestation, the programme urged indirectly in developing a model for sustainable effective forest management. At the same time, the programme stressed the importance of conservation and the real economic value of forests.

This special programme involved several different stakeholders to discuss the challenges and response towards a greener economy. Dr. Reza Azmi, Executive Director and Founder of Wild Asia, acted as the moderator, along with other the other panel members – YABhg Tun Jeanne Abdullah (Chairman of the Landskap Malaysia), Prof. Sayed Azam-Ali (CEO for Crops For The Future (CFF), Dr. Dzaeman Dzulkifli (Executive Director of TRCRC) and Mr. Lin Kai (Executive Director CYMAO Plywood Sdn. Bhd.). Throughout the forum, there was a fruitful sharing of insights that can improve human well-being and social equity as well as the capability of reducing environmental risks and ecological scarcity. TRCRC aims to improve and promote investment in sustainable management of forest ecosystems and natural resources.



Various stakeholders such as INCEiF-IIUM, Future Forest (formerly known as MGEN Agrotech), Malaysian Financial Planning Council, Kedah Agro Holdings Bhd, Iskandar Regional Development Authority (IRDA), ECHOstore Philippines, Ogilvy Public Relations Singapore and Islamic Travel Newswire Thailand, UK – Ethical Investment and more were present.

One of the business wonders that was highlighted during the gathering was ecotourism where appoints that were available focused on the matter as it offers approaches to acquaint guests with neighbourhood society, give general society a nature-based educational experience, can advantage the economies of local communities, and advance conservation.



WIEF’s priority is bringing worldwide pioneers, organizations and all individuals from the group together to understand these open doors for sustainable development around the world. This brings to the fore opportunities which will guarantee progress for the economy and the people.

We all have a part to play and being the only NGO at WIEF was a huge opportunity for us as WIEF is the gateway for us to unlock the potential of diversified businesses which offers comprehensive and sustainable market systems in the world by exploring prospects of various markets and leveraging the continued growth of global sustainable finance for forest and environment restoration.

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